Jeroen Koops

After many years as a creative and commercial real estate developer, Jeroen founded New Cheese Development with Pepijn van de Weijer (a partner with a complementary mix of technical and business skills) in 2014.

Jeroen is proud of all the New Cheese projects, but highlights include the iconic Pontsteiger and the high-end residential developments de Werf in Muiden, and Schonenvaert in Haarlem.

In addition to his day-to-day activities, Jeroen’s other passion is boxing. A sport that enriches his professional life and imbues principles like how to take a hit, the search for opportunity, controlling emotions and, most of all, ‘listening to the corner’. In fact, collaboration and trust in other partners are key to the success of all New Cheese Development projects.