Team

With a creative and technical background as real estate developer, Pepijn teamed up with Jeroen Koops to form a new type of development company New Cheese in 2014.

Pepijn is responsible for overall creative direction and new business development for the firm. He graduated from the TU Delft with a specialism in architecture. Before founding New Cheese, Pepijn worked at Heren2 real estate development.

Pepijn is married and has three kids. In his spare time, Pepijn loves to swap the boardroom for a surf board. Surfing teaches a lot about success in business, such as commitment, patience and ‘chasing the right wave’ (or opportunity). Above all, surfing reinforces one of the core beliefs of New Cheese Development: the value of quality above quantity.

After many years as a creative and commercial real estate developer, Jeroen founded New Cheese Development with Pepijn van de Weijer (a partner with a complementary mix of technical and business skills) in 2014.

Jeroen is proud of all the New Cheese projects, but highlights include the iconic Pontsteiger and the high-end residential developments de Werf in Muiden, and Schonenvaert in Haarlem.

In addition to his day-to-day activities, Jeroen’s other passion is boxing. A sport that enriches his professional life and imbues principles like how to take a hit, the search for opportunity, controlling emotions and, most of all, ‘listening to the corner’. In fact, collaboration and trust in other partners are key to the success of all New Cheese Development projects.